MODULE 1

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Communication for Advocacy

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How to enhance communication skills to advocate for the inclusion of ageing individuals within the community


Advocacy is a general term that describes a method, approach and set of tools used to:

  • change policies and practices
  • reform institutions
  • change power relations
  • change attitudes and behaviors.

Advocacy is about influencing and persuading people and institutions to change, and that won’t happen if you’re not able to communicate your ideas and proposals effectively.

1) Guided : Refers to people who are able to ask for support.

2) Unguided : Refers to cases of people who cannot ask for support.

People with intellectual disabilities, and especially older people with intellectual disabilities, usually have very limited social and health care literacy, and social services/health providers have a responsibility to find ways to help them make appropriate use of services.


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What are the necessary communication skills for staff working with people with intellectual disabilities as well as older people with intellectual disabilities?

Working with people with limited language comprehension:

Use short simple sentences with everyday words to avoid jargon and allow the person time to process the information

Use pictures and photos of expression and emotion

Observe body language and showing respect, warmth and patience, as they are even more important than with other groups of people.

Show that they have understood what the person with an intellectual disability is saying

Give them time to formulate a response


Characteristics and skills of staff who advocate for the inclusion of ageing individuals with intellectual disabilities



Service providers need to develop their skills and knowledge to better support the communication needs of people with intellectual disabilities, so that their inclusion into society is smoother.

They do this by:

  • By becoming familiar with available communication methods, and by understanding the range of different communication needs.
  • By placing the servicer user needs at the centre of their work

It is very rewarding to gain the trust of a person and especially the trust of an  individual with an intellectual disability.

This will not only help the people with intellectual disabilities but also help their advocates to get motivation for their personal development.


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